In today’s world, companies, organisations, high-profile individuals, even cities or nations are required to differentiate themselves from their competitors. Customers want to know what makes them unique. Napiershall Formula has a deep understanding of how a brand’s positioning can provide that competitive advantage. We take into account how all strategic decisions might ultimately impact upon that positioning or brand integrity. We can help clients build an innovative brand architecture that can strengthen their brand position, define their brand identity, and capture their target audience through service design and an immersive end-user experience.